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Work Package # 5Regulation and taxation

Improving consumer's food environment


Task 5.3 targets the improvement of consumers' food environments through a set of three sub-tasks aimed at harmonizing nutrient profiles, supporting public policies for food reformulation, and promoting the reduction of portion sizes. The collective aim is to develop and implement strategies that will result in healthier food choices, contributing to the overall effort to curb NCDs.

Harmonizing/implementing nutrient profile model

This task is aiming at improving coherence in nutrition policies, by developing a harmonized nutrient profile model to be applied to different policy actions.

The main activities are:

  1. To map the existing nutrient profile models that are in place to support the implementation of different nutrition policies (food marketing restrictions, front-of-pack nutrition labelling, regulation of nutrition and health claims, food taxation and food reformulation, nutrition criteria for food standards in different settings) at the EU level;
  2. To design a harmonized of a nutrient profile model approach to be applied to all nutrition policies, aiming at improving coherence in all policies;
  3. To analyze the possibility to consider environmental criteria in the nutrient profile model; and
  4. To model the health benefits of implementing a nutrient profile model within different policy actions. 

Support public policies to promote food reformulation

The following activities are planned for:

  1. Integration of new datasets and codification in Best-ReMaP subcategories. Integration of new datasets from countries monitoring at the branded level: recodification of data in Best-Remap subcategories by partners; integration into the database hosted by JRC, in charge of data visualization through the web based tool FABLE.
  2. Evaluation of digital source of data. Taking into account what was done during Best-ReMaP and the fact that Janpa/Best-ReMaP methodology is burdensome, assess representativeness and reliability of other digital source of data such as Euromonitor.
  3. Support nutrition policies across Europe and promote reformulation. The objective will be to establish the state of play of the nutritional quality of the food offer in 19 countries and five food categories prioritized during Best-ReMaP (soft drinks, breakfast cereals, dairy products and similar, delicatessen meats and similar and bread products), with the most up to date datasets codified in Best-ReMaP subcategories.
  4. Follow reformulations for 5 food groups and 15 countries. Considering all data collected by previous European projects and by member states on their own, the objective will be to follow the nutritional quality over time for the countries having both a first and a second snapshot for five food groups and at least 15 countries. Benchmark between countries; Identification of best evolutions in link with nutrition policies.
  5. Assess impact of reformulation on nutrient intakes. The objective will be to assess the impact of present and hypothetic reformulations on the intake of targeted nutrients like sugars, fat, saturated fat and salt on adults and children, for countries having both 2 data collections, and consumption data. The intake of each selected nutrient will be calculated on the basis of composition data at the brand level for the food groups available (the 5 food groups of Best Remap but also other food groups if data are available), completed with generic composition data. 

Promote the reduction of portion sizes

The activities in this subtask are to:

  1. Assess the consistency between recommended portions sizes by health authorities, labelled portions sizes by industry and consumed portions sizes by consumers;
  2. Assess the level of evidence of portion size information on consumer behaviour in view of their potential integration into public health policies;
  3. Develop standard portions by age group and product category to ensure the nutritional quality of meals and avoid excessive energy intake or food waste;
  4. Settle weekly healthy menu for children in school age.