Dissemination and communication strategy
Summary
A comprehensive dissemination and communication strategy will be developed and implemented in collaboration with WP1. This strategy will describe the activities that the WP2 leader and all partners will undertake to ensure the visibility of the JA and communicate its outcomes and results. The strategy will be based on insight work such as the results of the stakeholder analysis and via integral cooperation from all WP leaders. The document will provide a strategy for internal and external communication, stakeholder involvement, public information, and sustainability of the JA results. One main purpose is to inform the JA partners on how they will contribute to the JA’s activities and provide them with communication guidance relating to their tasks and present how all stakeholders will get involved in the dissemination activities at national level but also at European/international level. The document will include a dissemination work strategy for stakeholders to achieve the most effective dissemination and promotion of the results of JA. The strategy will also include the most efficient use of the internal and external dissemination channels related to the specific target groups. The dissemination and communication strategy will be a living document and updated regularly throughout the lifetime of the JA.